What are the different strands of public relations?

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Ben FoxPublic relations is something that is extremely important to every business. It does not matter what industry sector your business is based in, the work of a PR agency can provide the difference between your businesses success or failure. A public relations company works to ensure that your business is provided with the correct amount of public exposure, through the use of social media, traditional forms of media such as television or print and that any information circulated about your business is accurate or up to date. They work to maximise the positive coverage and minimise the negative coverage. But what are the different types of public relations? And is the work that every PR agency in London, for example, provides the same? This blog will take you through the different types of public relations and the many different things that fall under the wide umbrella of public relations. Direct forms of communication between your business, its’ stakeholders and the publicThe key aim of PR agencies is to ensure communication between your business, its’ stakeholders and the public runs smoothly and efficiently. This means that any information that is displayed on your company website, or circulated on the internet must be accurate and up to date information. Direct marketingDirect marketing relates to your PR agencies in London, or wherever they are based, correctly targeting your audience with relevant advertising or marketing campaigns. The key here is to ensure that the means with which your public relations does this should be wholly suitable and relevant to your target audience. In the current consumer world that we live in, this means taking into account social media campaigns and digital marketing campaigns. Media relationsThis is an extremely important part of the work that your public relations company should carry out. Working and liaising with relevant members of the media is a great way to ensure that positive news can be promoted without having to pay advertising costs. It can also ensure that any negative news that may become published does not receive as much media attention. Therefore, ensuring that your PR agency has strong relations with key media figures can provide many benefits to your business. The main difference between media relations and public relations is that the media relations look to improve relations between your business and the media. LobbyingLobbying is something that can be carried out by some PR agencies in the UK, usually they are a fully integrated company who not only offer public relations but also many other different types of services. More often than not, businesses who require the work of a lobbyist will seek help from political consultants or even a specialised lobbying firm. Customer relation managementThis strand of public relations is an extremely straightforward one, it relates to the relation between the business and the customer. The main goal is to ensure that existing relationships are nurtured and new relations are able to be formed. So there you have it – an extremely quick insight into the different roles of PR agencies, in London, and anywhere else in the world!

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