Mass Communication Careers

by

Adam J George

Medical and engineering are pass. Today’s youth are looking for new and exciting careers. One such field that is rising these days is media and mass communication. Although, journalism has always been around but with a sudden spurt in the number of news channels and newspapers, the demand for mass communication experts has increased manifold. A lot of students are looking to pursue courses in mass communication and acquire skill sets that will help them make a career in this field. Apart from journalism, advertising, modeling, acting, jockeying etc also fall under the same category and are gaining popularity. The education scenario is also bright as many good institutes are offering full-time and part-time courses in media, films and mass communication. The courses can be pursued both at degree and diploma level.

Mass communication clearly implies that it involves communicating to the masses through different modes. According to the target audience and the message to be broadcast, the media is selected. The information that has to transferred could be news or entertainment or both. Print, Television and radio are the most popular mediums through which one can communicate with the masses. Apart from these three, Internet is a fast upcoming medium gaining popularity in recent years, though it mainly caters to the young and educated audience.

Mass communication is a collective term; it has various streams in it. For instance, you could go for journalism, advertising, radio jockey, production, publishing, anchoring, film-making etc. There is a plenty of courses to choose from. Mass communication is more suitable for the individuals who are outspoken, extrovert, bold and passionate about their profession. Today, media is a powerful industry in India and has an influence over large part of Indian population. This offers a wide scope of media with number of exciting opportunities.

You could find dozens of TV channels that have come up in the market like- news, entertainment, infotainment etc. Other than that, print media companies have also developed remarkably and FM radio channels have covered a large part. All these developments invite vast opportunities in mass communication field. Mass comm graduates can find rewarding career opportunities in news channels, leading newspapers, FM stations, production houses, TV soaps and many more.

The skills acquired through a mass communication education are not confined within any particular job scope and are applicable across a broad range of careers. Students graduating with a degree in mass communication can find employment as journalists, editors of publishing houses, public relations and corporate communications professionals, as well as fields like advertising, event management and even marketing.

Other than the communications sector, the global nature of the skills truly transcends all careers and ensures that even the business world is thrown open before the young mass communication graduate. In fact, once you’ve acquired great writing, verbal communication, thinking and analytical skills, there will be no limit. The broad expertise acquired through the mass communication course allows the student to adapt and transform his skills to the requirements of any career.

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